THE
ENTERTAINMENT MARKETING
AGENCY
WHERE ENTERTAINMENT MEETS STRATEGY.
About Us
At Universal Marketing Group, we turn ideas from the world of entertainment into concrete, commercial results. With 17 years of experience and offices in Toronto and Vienna, we operate as a boutique entertainment marketing agency focused on sharp strategy, clear positioning, and hands-on execution across music, film, and artist-driven consumer brands.
Our work spans global e-commerce operations for major bands and personalities as well as the development and packaging of new creative projects for stage and screen. We help creators, rights holders, and partners refine their story, build effective marketing systems, and connect with the audiences, platforms, and collaborators needed to move a project from concept to reality.
Our Mission
Universal Marketing Group exists to help entertainment-driven ventures grow and reach international markets. We combine practical marketing expertise with deep industry insight to turn promising concepts into viable opportunities. With nearly two decades of experience, we position each project with clarity, establish the structures that support long-term momentum, and ensure it has the foundation needed to succeed. Our commitment is straightforward: strategic guidance, sustainable growth, and outcomes you can measure.
Marketing
Our marketing work is built to help entertainment brands cut through the noise and achieve meaningful traction. We develop tailored strategies that address the specific challenges of product launches, music-led initiatives, and film-related ventures. By combining data-driven insights with a clear understanding of audience behavior, we position your brand for relevance and impact. Alongside strategy, we manage execution — from digital ecosystems and e-commerce infrastructure to targeted advertising and international rollouts — ensuring your work reaches the right people and performs.
CREATIVE PROJECTS
We help creators and rights holders advance new work for stage, screen, and audience-focused formats. This includes refining concepts, sharpening the positioning, and identifying the partners and collaborators needed to move a project forward. From developing musicals and securing performance opportunities to packaging film concepts and building early-stage momentum, we guide creative ventures through the steps that shape long-term success. The goal is simple: to help strong ideas gain visibility, backing, and the recognition they deserve.
Showcasing Our Impact
Universal Marketing Group’s impact is reflected in the projects and partners we’ve supported across music, film, literature, and entertainment-driven consumer brands. The visuals below highlight selected collaborations — from working with globally recognized bands to supporting product launches, developing new creative works, and contributing to film-related initiatives. While many details remain confidential, these examples show the breadth of ventures we help advance.
Each project presents a unique path to success. Whether building e-commerce systems for major artists, shaping early-stage stories for stage or screen, or supporting brands tied to well-known cultural properties, our focus remains consistent: precise positioning, effective strategy, and results that move a project forward. These examples offer a glimpse into what becomes possible when creative potential pairs with the right strategic partner.
